Neil Lilford (Pty) Ltd was established by Neil Lilford who brings his wealth of experience (25 years) to corporates internationally. The company is supported by a highly qualified and skilled team.

​

Bio: Neil Lilford

​

Neil Lilford is currently Managing Director of Neil Lilford (Pty) Ltd.  He has a B.com, MBA (University of Cape Town, South Africa) and a PhD (KTH University, Stockholm, Sweden). He is associated with Gordon Institute of Business (Pretoria University), University of Stellenbosch Business School and KTH University in the fields of research and lecturing.

​

Neil currently consults in the field of business Strategy and Marketing/ Sales internationally. He is also involved through a sister company Greenfields Research (Pty) Ltd where he is the Managing Director in market research for various companies such as brand tracking, product development testing, customer experience and customer satisfaction.

Neil started his career at the Old Mutual from 1983 – 1995 before commencing his own consulting and education businesses in 1996. In 1999 he was involved in a public listing on the Johannesburg Stock Exchange and merged with Adcorp Holdings in 2000 where he was a Group Director on the listed board up until 2004. He commenced a market research and consulting company in 1995.

​

Neil has published a number of articles internationally with specific focus on sales effectiveness and customer experience. He currently lectures part time in the field of marketing. He is involved with many international companies where he has facilitated business strategies applying his unique and comprehensive strategy methodology. He too has a specific interest in data analytics and market research.

​

He is a member of the Academy of Marketing Science and the South African Market Research Association. He attends conferences internationally where he has presented various academic papers.

Neil has worked across industries including healthcare, financial services, motor, shipping, media and printing, beverages, oil and petroleum, logistics, mining and retail.